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Ten years ago, the digital marketing landscape looked very different. Smart speakers hadn't been invented. Instagram didn't exist, nor did Snapchat. Voice assistants weren't a thing, and AI seemed like an alien concept. The 2010s transformed the way marketers advertise products and services.

While we can't predict the future, one thing's for sure: Digital marketing is more important than ever before. Research suggests that digital media spend will jump to agency that is ahead of the curve and strategically using modern techniques to optimize your pages, increase online visibility, and move prospects through your marketing funnels.

Here are some of the big technologies that provide you with real value at the end of this decade. Choose an agency that uses these techniques:

AI

More companies are now using artificial intelligence (AI) to engage with customers and improve marketing outcomes. Once upon a time, this technology appeared on the pages of science fiction novels but, today, it's a reality, and marketers are using it to their advantage.

Did you know that top-performing companies are more thanMarketing automation is a technique that automates many of the processes associated with marketing.

"Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers," audit your current marketing agency and make sure they are using the latest technologies and trends. If they aren't, you might not be able to compete with your rivals.

So many agencies become complacent. They work with clients, generate good results, and then stick to these methods in order to duplicate their success. The problem is, these agencies eventually fail to stay in touch with the latest trends and designs.

Takeaway

The tools and technologies above are necessary to compete in today's ever-competitive business climate. As we move closer to 2020, it's imperative that you incorporate these methods into your digital marketing strategies.

Reviewing your current digital marketing agency in the new year — and working with another one if you're not satisfied — will help you grow your business for years to come.

Looking for a digital marketing and web design agency that will keep your company relevant in 2020 and beyond? Click here to find out more!

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